在“双12”初露锋芒的“新服务”,会是阿里巴巴新的增长引擎吗?

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锘?

浣滆??:娌堢繑

锛熸繁鍒荤殑鍒涙剰锛熶綔钥厊娲墤锛熶綘鎯宠涓?浜涙牳蹇冭剰鍚楋紵

锛熻繖镙囧织镌?褰揿湴鐢熸椿链嶅姟鍜岄樋閲屽反宸寸敓镐佺殑娣卞害铻嶅悎銆?

锛熲?沧柊链嶅姟钬濈殑鎻愬嚭涓崭粎婊¤冻浜嗛樋閲屽反宸存湰鍦熺敓娲绘湇锷″闀跨殑闇?姹傦紝涔熸槸阒块噷宸村反鍙戝睍镄勯吨瑕佺粍鎴愰儴鍒嗐??

钬沧柊链嶅姟钬濇湰璐ㄤ笂鏄粠鍏虫敞娴侀噺鍒板叧娉ㄢ?滀汉钬濈殑杞彉銆?

杩欓」钬沧柊链嶅姟钬濇垚锷熺殑鍏抽敭鍦ㄤ簬瀹冩槸鍚﹁兘寰埚ソ鍦板垎鏁f祦閲忋??

鍙?12浠婂勾鍜岃绷铡绘湁镣逛笉鍚屻??

闄や简浠岖劧鐏儹镄勫湪绾跨数瀛愬晢锷★紝链湴鐢熸椿链嶅姟鍝佺墝镄勫闀夸篃鏄樉钥屾槗瑙佺殑銆?12链?12镞ワ紝绁栨瘝镄勬埧瀛愬湪涓?涓皬镞跺唴鍗栧嚭浜?57链岖殑镞ュ潎浠锋牸锛岃?岀湡姝g殑锷熷か鍦ㄤ竴涓皬镞跺唴鍗栧嚭浜嗗巻鍙插悓链熺殑170%銆?

杩欐槸阒块噷宸村反澧炲姞瀵瑰綋鍦扮敓娲绘湇锷℃姇璧勭殑铡熷洜銆备粖骞寸殑钬滃弻12钬濊璇佷简鑱氩垝绠楃涓?娆″ぇ瑙勬ā鐧婚檰褰揿湴鍙g涓崭匠镄勭敓娲婚鍩熴?傚彛纰戜笌鑱氩垝绠椾箣闂寸殑鍚堜綔链変互涓嫔惈涔?:

锛熶粠鍟嗕笟瑙掑害鏉ョ湅锛屽彛纰戜笌鐩爣甯傚満浜虹兢鏄竴镊寸殑锛岃繖鏄垚链晥鐩娿?傚弻鏂瑰彲浠ュ疄鐜板岗鍚屽鏁堬紝镓╁ぇ鍚勮嚜娴佺▼銆佷骇鍝并?佽繍钀ュ拰鍝佺墝镄勪环链笺??

锛熶粠板嗗洟灞傞溃鏉ョ湅锛岀郴缁熷唴涓氩姟镄勪簰锷ㄥ彲浠ヨ繘涓?姝ユ寲鎺樿偂绁ㄤ环链硷紝淇冭繘阒块噷宸村反镄勬寔缁闀裤??

阒块噷褰揿湴镄勭敓娲绘湇锷℃満鏋勶紝链?杩戝姞鍏ヤ简钬滃弻12钬濓紝鎴愮珛浜庝竴骞村鍓嶃?傚湪铻嶅悎浜嗛ゥ姘戝拰鍙g涔嫔悗锛岄樋閲屽綋鍦扮殑鐢熸椿链嶅姟链?杩戜竴鐩村湪鎸佺画杩愯浆銆?11链?19镞ワ紝15锛岄樋閲屽綋?湴镄勭敓娲绘湇锷″叕鍙稿彂甯冧简涓?椤光?沧柊链嶅姟钬濇垬鐣ャ?傜帇涔愬镐荤粺璇达紝濡傛灉楗ラタ镄勪汉鎯冲缓绔嬩竴涓?沧湰鍦扮敓娲诲晢涓氭搷浣灭郴缁熲?濓紝涓烘暟鐧句竾鍟嗕汉鎻愪緵钬滃嚑涓汉镓嶅拰涓瓑骞冲彴钬濄??

阒块噷宸村反板嗗洟鍚堜紮浜哄寸阒块噷链湴浜哄链嶅姟鍏徃鐜嬩箰濡嶆?昏

鍦ㄢ?滃弻12钬濇湡闂达紝涓?浜涘晢鎴蜂粠璁块棶阒块噷链湴浜哄涓氩姟鎿崭綔绯荤粺涓弹鐩婏紝浠栦滑镄勭画璐拰鍐嶈喘鑳藉姏链夋墍鎻愰佩銆傛抵鎹樋閲屽湪褰揿湴镄勭敓娲伙紝杩囧幓瑕佹嫑鍕?100鍚嶉溃鍖呭簵鍝佺墝姊呴噷瀹舵棌镄勬柊鎴愬憳闇?瑕佷竴涓鏄熸湡锛屼絾鐜板湪鍙渶瑕佷竴澶┿??

锛?

鐜嬩箰濡嶅湪涓?涓湀鍓岖殑鏂伴椈鍙戝竷浼氢笂鎻愬埌锛岀洰鍓嶆暟瀛楁櫤鑳藉湪链湴鐢熸椿链嶅姟琛屼笟镄勬笚阃忕巼涓嶅埌15%銆?

阒块噷宸村反镄勨?沧柊链嶅姟钬濇槸娣辨?濈啛铏戠殑浜х墿銆备笌鑱氩垝绠楃殑鍚堜綔鏄?沧柊链嶅姟钬濇垬鐣ユ彁鍑哄悗镄勭涓?鍦烘垬浜夈?傚畠鏄樋閲屽反宸存湰鍦熺敓娲绘湇锷℃柊鎴樼暐镄勮缁冨熀鍦帮紝涔熸槸阒块噷宸村反绯荤粺涓骇鍝佷簰锷ㄥ法澶т环链肩殑瑙傚疗绐楀彛銆?

锛?

锛熲?沧柊链嶅姟钬濓紝阒块噷宸村反镄勫闀挎嫄镣癸紵

阒块噷宸村反镄勨?沧柊链嶅姟钬濇槸娣辨?濈啛铏戠殑浜х墿銆备笌鑱氩垝绠楃殑鍚堜綔鏄?沧柊链嶅姟钬濇垬鐣ユ彁鍑哄悗镄勭涓?鍦烘垬浜夈?傚畠鏄樋閲屽反宸存湰鍦熺敓娲绘湇锷℃柊鎴樼暐镄勮缁冨熀鍦帮紝涔熸槸阒块噷宸村反绯荤粺涓骇鍝佷簰锷ㄥ法澶т环链肩殑瑙傚疗绐楀彛銆?

锛?

阒块噷宸村反镄勨?沧柊链嶅姟钬濇槸娣辨?濈啛铏戠殑浜х墿銆备笌鑱氩垝绠楃殑鍚堜綔鏄?沧柊链嶅姟钬濇垬鐣ユ彁鍑哄悗镄勭涓?鍦烘垬浜夈?傚畠鏄樋閲屽反宸存湰鍦熺敓娲绘湇锷℃柊鎴樼暐镄勮缁冨熀鍦帮紝涔熸槸阒块噷宸村反绯荤粺涓骇鍝佷簰锷ㄥ法澶т环链肩殑瑙傚疗绐楀彛銆?

锛?

阒块噷宸村反镄勨?沧柊链嶅姟钬濇槸娣辨?濈啛铏戠殑浜х墿銆备笌鑱氩垝绠楃殑鍚堜綔鏄?沧柊链嶅姟钬濇垬鐣ユ彁鍑哄悗镄勭涓?鍦烘垬浜夈?傚畠鏄樋閲屽反宸存湰鍦熺敓娲绘湇锷℃柊鎴樼暐镄勮缁冨熀鍦帮紝涔熸槸阒块噷宸村反绯荤粺涓骇鍝佷簰锷ㄥ法澶т环链肩殑瑙傚疗绐楀彛銆?

锛?

阒块噷宸村反镄勨?沧柊链嶅姟钬濇槸娣辨?濈啛铏戠殑浜х墿銆备笌鑱氩垝绠楃殑鍚堜綔鏄?沧柊链嶅姟钬濇垬鐣ユ彁鍑哄悗镄勭涓?鍦烘垬浜夈?傚畠鏄樋閲屽反宸存湰鍦熺敓娲绘湇锷℃柊鎴樼暐镄勮缁冨熀鍦帮紝涔熸槸阒块噷宸村反绯荤粺涓骇鍝佷簰锷ㄥ法澶т环链肩殑瑙傚疗绐楀彛銆?

阒块噷宸村反镄勨?沧柊链嶅姟钬濇槸娣辨?濈啛铏戠殑浜х墿銆备笌鑱氩垝绠楃殑鍚堜綔鏄?沧柊链嶅姟钬濇垬鐣ユ彁鍑哄悗镄勭涓?鍦烘垬浜夈?傚畠鏄樋閲屽反宸存湰鍦熺敓娲绘湇锷℃柊鎴樼暐镄勮缁冨熀鍦帮紝涔熸槸阒块噷宸村反绯荤粺涓骇鍝佷簰锷ㄥ法澶т环链肩殑瑙傚疗绐楀彛銆?

涓嶅悓骞冲彴鍒舵湇镄勫鍗栫粡阌?鍟嗕滑鍦ㄧ瓑镌?鍚冮キ

阒块噷宸村反镄勬湰鍦扮敓娲绘槸链湴鐢熸椿杞ㄩ亾涓婄殑椤剁骇鐜╁涔嬩竴銆傞樋閲屽反宸寸殑链?鏂拌储锷℃姤锻婃樉绀猴紝鍦ㄦ埅镊?2019骞?9链?30镞ョ殑涓変釜链堜腑锛屽綋鍦板闄╂敹鍏ヤ负68.35浜垮厓锛屽悓姣斿闀?36%銆?

浠庢暟鎹腑鍙互鐪嫔嚭锛屽綋鍦扮敓娲荤殑甯傚満闱炲父澶э紝浠嶆湁寰埚ぇ镄勫彂灞旷┖闂淬??

锛?

锲犳锛屼粎浠庡彂灞曞墠鏅潵鐪嬶紝鍙g浣滀负阒块噷宸村反鍙戝睍镄勪竴涓吨瑕佺粍鎴愰儴鍒嗭紝娓存湜骞舵繁娣辫瀺鍏ラ樋閲屽反宸寸殑鐢熸?佷篃灏变笉瓒充负濂囦简銆?

锛?

阒块噷宸村反镄勨?沧柊链嶅姟钬濇槸娣辨?濈啛铏戠殑浜х墿銆备笌鑱氩垝绠楃殑鍚堜綔鏄?沧柊链嶅姟钬濇垬鐣ユ彁鍑哄悗镄勭涓?鍦烘垬浜夈?傚畠鏄樋閲屽反宸存湰鍦熺敓娲绘湇锷℃柊鎴樼暐镄勮缁冨熀鍦帮紝涔熸槸阒块噷宸村反绯荤粺涓骇鍝佷簰锷ㄥ法澶т环链肩殑瑙傚疗绐楀彛銆?

阒块噷宸村反镄勨?沧柊链嶅姟钬濇槸娣辨?濈啛铏戠殑浜х墿銆备笌鑱氩垝绠楃殑鍚堜綔鏄?沧柊链嶅姟钬濇垬鐣ユ彁鍑哄悗镄勭涓?鍦烘垬浜夈?傚畠鏄樋閲屽反宸存湰鍦熺敓娲绘湇锷℃柊鎴樼暐镄勮缁冨熀鍦帮紝涔熸槸阒块噷宸村反绯荤粺涓骇鍝佷簰锷ㄥ法澶т环链肩殑瑙傚疗绐楀彛銆?

鍦ㄧЩ锷ㄤ簰鑱旗綉娴侀噺阃愭笎瑙侀《镄勮儗鏅笅锛屽法澶翠滑寮?濮嫔叧娉ㄨ偂绁ㄤ环链肩殑鎸栨帢銆傜幇阒舵锛屾窐瀹濄?佸ぉ鐚?佹敮浠桦疂銆佸崥鍏嬬憻鍜岄佩寰风瓑鍙g鍜屽钩鍙板凡缁忓湪搴曞眰銆佹妧链拰杩愯惀鏂归溃瀹炵幇浜嗕簰鎿崭綔镐с?傛崲鍙ヨ瘽璇达紝绾夸笂鍜岀嚎涓嬬殑娑堣垂?拰鏀粯镟寸揣瀵嗗湴鑱旗郴鍦ㄤ竴璧凤紝骞朵笖鍦ㄧ郴缁熷唴寮?鏀句笟锷$殑鐩殑鏄厑璁哥敤鎴峰湪阒块噷鐢熸?佺郴缁熶腑链夋洿澶氱殑娲诲姩骞朵笖澧炲姞姣忎釜瀹㈡埛镄勬秷璐归噺銆?

锛?

鍦ㄤ笓娉ㄤ簬镶$エ澧为昵镄勫悓镞讹紝阒块噷宸村反骞舵病链夊仠姝㈡帰绱㈡柊棰嗗烟銆?

锛?

鍦ㄨ绷铡讳竴骞村乏鍙崇殑镞堕棿閲岋紝阒块噷镄勫綋鍦扮敓娲昏浆鍚戜简涓嬫蒙甯傚満锛屾垚涓鸿板嗗洟镓╁ぇ涓嬫蒙甯傚満镄勪竴涓己链夊姏镄勮捣镣广?备笌涓?绾垮拰浜岀嚎鍩庡竞鐩稿镙囧嗳鍖栧拰鍝佺墝鍖栫殑娑堣垂妯″纺鐩告瘮锛屼绠绾垮煄甯傜殑娑堣垂镟村叿鎴愭湰鏁堢泭鍜屽樊寮傚寲銆傝繖鏄竴涓拡瀵逛笅娌夊竞鍦虹殑鑱槑娓告垙锛?33锛?354涓嬫蒙宸ㄥ寲闇?瑕佺壒鑹插晢鍝侊紝钥屽綋鍦扮敓娲绘湇锷℃笚阃忓埌绂荤嚎姣涚粏琛?绠$殑鑳藉姏鍙互鍦ㄧ嚎鍙嶉銆?

锛?

灏遍樋閲岀殑褰揿湴鐢熸椿链韩钥岃█锛屽畠涔熸湁涓?涓彲浠ョ獊镰寸殑涓婇檺銆?

锛?

鎹帇涔愬绉帮紝铡诲勾涓婂崐骞村鍗栧竞鍦哄闀夸简绾?90%锛岃?岀洰鍓岖殑澧为昵鐜囧凡闄嶈呖绾?30%銆傚鍗栬涓氱殑澧为昵阃熷害姝e湪鏀剧紦锛屽綋鍦扮殑鐢熸椿链嶅姟闇?瑕佹笚阃忓埌镟村镄勯鍩熴?傚悓镞讹紝鍦ㄥ晢瀹舵湇锷¢鍩熷瓨鍦ㄧ潃宸ㄥぇ镄勬暟瀛楃┖闂达紝杩欎篃鏄?沧柊链嶅姟钬濇彁鍑虹殑铡熷洜銆?

锛?

涓庝互鍓岖殑澶栧岽涓氩姟涓嶅悓锛屽晢瀹堕渶瑕佹洿寮虹殑鏁板瓧鑳藉姏鍜岄樋閲岄儴闂ㄥ叾浠栦笟锷$殑鏀寔銆傛崲鍙ヨ瘽璇达紝鍦ㄨ仛鍒掔畻涓轰唬琛ㄧ殑浼佷笟镄勬帹锷ㄤ笅锛屼竴瀹舵垚绔嬩粎涓?骞寸殑链湡瀵块橹鍏徃灏嗕细鍙戝睍寰楁洿蹇??

锛?

鐩爣甯傚満鏄竴镙风殑锛屽畠浠彲浠ヤ簰鐩稿讥琛ャ?傞绨蹇冨岗锷涳紝鎴戜滑鑳藉彇寰楀ソ鎴愮哗鍜屽ソ鍚嶅0銆?

锛?

闄や简鎸栨帢镶$エ浠峰?煎拰鎺㈢储浣庤糠镄勫竞鍦猴紝灏嗛樋閲岀殑链湡鐢熸椿铻嶅叆鏁翠綋镟撮吨瑕佺殑镒忎箟鍦ㄤ簬阒块噷宸村反鍙互镟存繁鍏ュ湴鍙备笌鍟嗕笟涓栫晫锛岄?氲绷链湡鐢熸椿链嶅姟涓虹敤鎴锋彁渚涘叏闱㈢殑链嶅姟銆傚浜庝互鍒涢?犫?灭粡娴庘?濅负鐩爣镄勯樋閲屽反宸存潵璇达紝杩欎釜缁村害镟存湁镒忎箟銆?

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